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Digital and Social Media Manager


Location: Dubai
Date Posted: July 11th 2018

The Company

One of the leading and most progressive organisations in the UAE are looking for a key individual for their new formed Media Division. You will be responsible for the following;

The Role


  • Develop content strategy aligned with short-term and long-term positioning targets.
  • Establishing social media objectives and implementing The company Media Office objectives.
  • Monitor the social web, any official/unofficial pages, Blogs, Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.
  • Use of social media monitoring software for the listening report, influencer identification, competitive analysis, and marketplace insights to support strategic recommendations.
  • Assist with budget planning and help plan ‘next year’s’ budget.
  • Develop and publish (share with staff) internal strategies for social media projects and technologies, in addition to promoting social media activities internally.
  • Engage in social media activities/forums, YouTube, StumbleUpon, Delicious Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, video sharing, online chats with approval from senior management.
  • Implement an effective social media function (Guideline and Policies).
  • Recommend new social media tools, sites, and applications as part of the social media mix.
  • Coordinate online media outreach and viral campaign.
  • Accountable for all content initiatives to drive traffic, engagement and leads, that deliver on the brand platform and help initiate brands recognition.
  • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the government objectives and all stakeholders.
  • Collaborate with all government and non-government entities and communication offices and external design teams to plan and develop site content and style.
  • Write, Edit, proofread and improve external writers’ posts.
  • Optimize content and benchmark to model Media Offices in the UAE and International Media agencies.
  • Use content management systems to analyze website traffic and users engagement metrics.
  • Manage content distribution to online channels and social media platforms to increase web traffic.
  • Ensure compliance with law (e.g. copyright and data protection).
  • Executive presentations on the program approaches and results will be required.
  • Integration of content programs with brand campaigns to drive brand to demand.

Monitoring & Updating

  • Manage website content and working with designer/agency to update as needed
  • Integrate social media with website and mobile technologies.
  • Optimization of traffic to website and social media platforms.
  • Monitor online trends and suggest opportunities.
  • Periodically monitor Wikipedia Arabic/English and update accordingly.
  • Periodically update information and co-ordinate with all relevant departments.

The Person

Ideally you will have at least 6 years Digital and Social experience from a recognised client or agency. You must have a track record of developing influencers and experience of developing  innovative strategy. Fluency in Arabic is essential




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